The GREATEST Part of The Book Launch

My book is a bestseller in five categories but that's not the best part!

When my book launched, it immediately became a bestseller in five categories, and the #1 New Release in Advertising, Video Production, and Entrepreneurship.

It was endorsed by the Global Chief Creative Officer of WPP, the Executive Chairman of Nielsen, and the fmr. Chief Marketing Officer of Microsoft, and many other CEOs and CMOs.

It was hailed as the “manifesto that changes what’s possible in advertising.”

All heady achievements to be sure, but that has not been the best part of the launch.

The best part of the launch is hearing exactly what real customers loved most about the book.

I’ve now had several people approach me with extensive notes in the margins and underlines of passages that they loved.

That has been the best part of this book launch.

That’s how I know that I’ve actually written a book that resonates—that it’s more than a book that people like. It’s a book that people love.

If you’re in marketing, you know that marketing only takes you so far, and that the product itself has to be great.

That Hacking Advertising is loved by readers, quite literally warms my heart.

Thank you to everyone who has bought, read, and loved my book. It means the world.

…and if you have any notes or comments about the book, by all means, please send them my way! There’s nothing I enjoy more than real reader feedback.